Fast hook
Show the promise, question, or conflict immediately. Do not start with a long logo reveal.
Social video
Social media motion graphics for TikTok, Reels and Shorts
Social motion graphics need immediate clarity. The first two seconds should show the topic, the format should protect captions from platform UI, and every scene should be readable on a small screen.
What works in social motion
Large type
Use fewer words and larger text. Mobile viewers decide before reading a dense paragraph.
One idea per scene
Each scene should carry one point: problem, example, proof, result, or CTA.
Format cheat sheet
| Platform | Recommended format | Motion tip |
|---|---|---|
| TikTok | 9:16, 6-20 seconds | Lead with a question or surprising claim, then use bold captions. |
| Instagram Reels | 9:16, 7-30 seconds | Use clean brand visuals and leave safe space for interface overlays. |
| YouTube Shorts | 9:16, 15-45 seconds | Structure the video like a mini explainer with a clear payoff. |
| 1:1, 4:5, or 16:9 | Use quieter motion, business context, and readable data or product shots. |
Prompt idea
Create a 9:16 social motion graphic for [audience]. Start with "[hook]" in large text, show [visual proof], animate three short benefit cards, use [brand colors], and finish with "[CTA]". Keep captions away from the top and bottom interface areas.